"Vanilla-soy-latte-drinking" Starbucks customers are not necessarily "tofu-eating", "Birkenstock-wearing", but probably "NPR-listening". The yuppies (ok, I called myself a yuppie) can afford the coffee, like the "ambience", bla-bla-bla. We all understand the branding here. The Starbucks crowd doesn't necessarily want to free Tibet, but obviously tend to be educated and socially liberal. I think...

But what with the recent worrying about the brand's future, maybe the company wants to, Dean-like perhaps, to open up their tents to, uh, another demographic?

I haven't followed the story of Dick Morris's break with Clinton and all that jazz, and I don't really care why he now writes for outfits like NewsMax (perhaps the answer is "because they pay him"). But check out his latest piece. In "Dig Through Zogby Numbers, he says:

If talk-radio show hosts, cable news stations, and the White House do what they do best - talk to their base - they should be able to turn the situation around.